Dynamic Text

There’s a new medium afoot: dynamic text. A few months ago a short history of the web called The Machine is Us/ing Us spread virally. It was narrated entirely with dynamic text.

Now E.O.Wilson’s TED grant “wish”, called the Encyclopedia of Life, has an introductory video using the same technique:

This mode of presentation is effective because it so closely approximates modern modes of composition.

When we sit in front of a computer and write, the pacing and development of thought is made manifest. Traditional static text (e.g. subtitles) lack any dramatic or narrative rhythm. Dynamic text leverages the traditional benefits of novels–the ability to get inside your head, to render scenes with your imagination–but retains all the pace-setting characteristics of time-based media.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s